Autumn campaign
- Category
- Direction
- Client
- Linea Atelier
- Year
- 2026
About the project
Linea Atelier makes tailoring in small runs from a workshop outside Milan. After years of busy campaigns with many locations and many messages, they asked us to help them find a quieter voice.
The brief: introduce the autumn collection in a way that felt as considered as the clothes themselves.
What we made: a campaign reduced to one idea and one room. We cast people who wear the brand in real life and photographed them simply walking, turning and sitting, so the cut and the fabric could do the talking.
Where it lives: in print, in the brand's stores and across a short series of films for social, all drawn from the same two days of shooting.
